Over the last year (Summer 2013, Fall, 2013, Spring 2014) UMA accepted 2,735 students with 65% or 1,776 enrolling at UMA. So what happened to the other 959 students that UMA accepted?
The Office of Institutional Research and Planning queried the National Student Clearinghouse database to track the enrollment, if any, of these 959 students that did not attend UMA after acceptance as of May 28, 2014.
Our analysis identified that –
- 31% (295 students) were enrolled at another institution
- 69% (664 students) were not enrolled in post-secondary education (i.e., at another institution)
The Office of Institutional Research and Planning attempted to contact these 664 students to better understand why they did not chose to enroll and if possible, assist with registering for a future semester. First, a two question online survey was administered to this group of 664 students in July. Next, all students that did not respond to the online survey were attempted by telephone to complete the survey in the month of August. In total, 140 surveys were completed resulting in a 21% survey response rate.
The first question in the survey stated – “Our records indicate in the past year you were accepted for admission and chose not to enroll at UMA. Please share with us why you did not enroll.”
Please find below a categorized list of verbatim comments to this question. A total of 140 students shared 221 reasons that were then coded into eight categories. Students identified seven factors that contributed to not enrolling at UMA.
- 42% Personal Decision/Life or Family Issues
- 31% Financial Issues
- 24% Work Conflicts
- 15% Chose a Competitor (e.g., non-UMS)
- 15% Perceived Customer Service Issues (i.e., primarily communication)
- 8% Lack of Institutional Capabilities or Offerings (e.g., housing, programs etc.)
- 7% Perceived Enrollment Process Bottlenecks (e.g., paperwork and steps)
With that said, 19% said that they intended to enroll at UMA in a future semester even in the midst of these issues.
Next, the final question in the survey stated - “You have previously met admission requirements. In most cases, we would just need to update some information to reactive your admissions to UMA. Would you like UMA to contact you about enrolling for the fall or spring semesters?”
A total of 63 or 45% of students said ‘yes’ that they would like UMA to contact them about enrolling for the fall or spring semesters.
The Office of Institutional Research and Planning has plans to conduct similar research each year to not only improve our yield rate but support continued NEASC accreditation.